Design thinking na prática

Design Thinking na Prática

A turma de Design Thinking aprendeu em dois dias de aula (13 e 14 de setembro de 2013) como usar a técnica a seu favor. Com cerca de 20 alunos, a professora Tatiane Carrelli mostrou como se faz  para começar a dar forma às ideias. O conteúdo desenvolvido  foi:

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  • Design Thinking: origem e processos
  • Onde/Quando utilizar: cases reais de mercado
  • Planejamento: como fazer a pergunta certa
  • Compreensão do Cenário: pesquisas, estudos das tecnologias e negócios atuais
  • Processo de Imersão: como identificar as necessidades dos clientes/usuários indo além dos insights das pesquisa convencionais
  • Ideação: o processo criativo e as técnicas de geração de ideias
  • Prototipagem: testar, testar e testar
  • Finalização do Processo: como extrair e “vender” os principais conceitos

Facilitadora: Tatiane Carrelli atua com processos de inovação, incluindo o design thinking, há mais de oito anos tendo passado pelas áreas de inovação e projetos de grandes empresas como 3M, Whirlpool (Brastemp e Consul), e Banco Itaú. É sócia da Take a Tip, com clientes como Bradesco e Natura. Professora no Centro de Inovação e Criatividade da ESPM e editora-chefe do blog Inovaqui.

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